Grants & Loans During COVID-19

Grants & Loans During COVID-19

Sheneka Anthony

Many small businesses owners are under a lot of stress between trying to keep their business afloat and tackling the stresses they are likely experiencing on a personal level. Economic Injury Disaster Loan (EIDL) EIDL and Paycheck Protection Program (PPP) are programs that have been enacted in order to help small business owners, yet in many cases, there has only been added confusion. With new deadlines in place, it is important to build understanding and familiarity with the program for those seeking to partake. Let’s break down the basics of each program.

Multilevel Marketing vs Pyramid Schemes: What's the truth?

Multilevel Marketing vs Pyramid Schemes: What's the truth?

Sheneka Anthony

With many people seeking to start their own businesses or increase their streams of income, multilevel marketing (MLM) has become more popular than ever. However, critics often call MLM pyramid schemes, siting the lack of actual ownership and the need to recruit others in order to earn substantial profits. So what’s the truther? Let’s discuss.

Professional Fourth Wall: Separating Your Personal Life from Your Business

Professional Fourth Wall: Separating Your Personal Life from Your Business

Sheneka Anthony
entrepreneurship

In the entrepreneurial world, social media marketing is easily accessible and extremely affordable. It can be the key factor in getting your business out there and drawing a crowd. However, it can also be your business or brand’s major downfall. While many focus upon what to post and how often, emphasis must also be placed upon how you post. As an entrepreneur, you are your business. Don’t be your own professional downfall.

Staying Gracious In the Face of Difficult Clientele

Staying Gracious In the Face of Difficult Clientele

Sheneka Anthony
Business

Price haggling, contract violations, late payments, tantrums and even becoming too "comfortable," every entrepreneur has to face instances in which a particular client(s) are making things a bit difficult. The moments are legitimately frustrating, but it is important to learn how not to react under unwarranted pressure. It is possible to remain gracious while setting boundaries and limitations.

Virtual Assistants : A Resourceful and Affordable Solution

Virtual Assistants : A Resourceful and Affordable Solution

Sheneka Anthony
Business Development, Tools and Resources, Productivity

Every entrepreneur reaches a point where their workload can feel a bit overwhelming and they might need some help. From appointment booking to sending or paying invoices, some activities that are pertinent to running a successful business can eventually take time away from actually doing business. If you have reached this point, it might be time to hire some help. We suggest the first new member of your team be a virtual assistant.

You Should Be Networking

You Should Be Networking

Sheneka Anthony
Personal Development

Networking is a hot topic in almost every industry. From Linkedin to happy hours, networking opportunities are everywhere. Beware: not all networking opportunities are created equal. However, when done right, networking can be an invaluable tool for achieving your goals.

Burnout: How to Become Re-Inspired

Burnout: How to Become Re-Inspired

Sheneka Anthony
Personal Development

Burnout is a scary feeling. You know you have the ability to accomplish the task at hand, but you just can’t. You might feel disinterested in doing so. You may just feel extremely overwhelmed and like you’re treading water. You’ve reached that point where you’re beyond stressed and you just can’t seem to DO. Burnout is indeed scary, but it can be overcome. Follow these steps to move beyond burnout and back into inspired.

Your Piece of the Puzzle: Finding Your Niche and Target Market

Your Piece of the Puzzle: Finding Your Niche and Target Market

Sheneka Anthony
Business, Business Development

A major goal for every business is to attract as much clientele as possible. The desire to create a product or service with mass appeal is tempting to most entrepreneurs; however, this approach can lead to major setbacks. A better approach is to figure out your business’s specific niche and appropriate target markets. “If you build it, they will come” is only slightly true. You need to know what you’re building and who you’re building it for in order to draw in the crowds.

Becoming Effective: Financial Literacy and Money Management

Becoming Effective: Financial Literacy and Money Management

Sheneka Anthony
Money

Financial literacy is a hot topic in the entrepreneurial world. Many people are afraid to discuss the reality of their finances in their private lives and that fear is multiplied tenfold when it comes to the reality of dealing with the costs and monetary management of a business. Yet, it doesn’t have to be scary.

The fear of finances is akin to the childhood fear of the monster in the closet or under the bed-- it’s mostly in your head. You cannot become financially literate or stable without first acknowledging and facing your current financial reality.

Becoming Effective: Investing in Systems and Resources

Becoming Effective: Investing in Systems and Resources

Sheneka Anthony
Tools and Resources

Many of us get stuck into a certain way of doing things just because they are what we are used to. Thinking outside of the box is heralded and respected in others, so why not also think outside of the box when it comes to how we function? Stepping outside of our comfort zone can lead to more effective business practices. However, this requires an investment of both time and finances.

Becoming Effective: How Are you Communicating

Becoming Effective: How Are you Communicating

Sheneka Anthony
Communication, Branding, Marketing

We live in a world that offers a plethora of opportunities to communicate However, very rarely do we place much focus beyond what we are saying. We do not often consider how we are saying things or even what we are not saying. Effective communication is all about the message we deliver and every way we in which we do (or don't) deliver it. Here are key areas of consideration when attempting to communicate effectively.

Becoming Effective: Habits

Becoming Effective: Habits

Sheneka Anthony
Communication, Tools and Resources, Business Development

Being effective requires taking action. We can think things through and resolve to address issues or improve upon something, but nothing will ever get done if we only think about it. We must act. Unfortunately, most of our daily actions are taken out of habit. If we want to be more effective, we must first examine our current habits and work accordingly to create ones that work better.

Recommended Reading: The 30-Day Productivity Plan

Recommended Reading: The 30-Day Productivity Plan

Sheneka Anthony
Books, Recommended Reading

How often do you check your email? Do you struggle with being a perfectionist or always wanting to be in control?Do you spend a lot of time on social media? How organized are you?

Your answers to these questions might reveal that you indeed have a time management problem. Damon Zahariades’ 30 day plan for increasing productivity causes you to examine which of these habits (along with 25 others) might be hurting your productivity.

Marketing VS Branding

Marketing VS Branding

Sheneka Anthony
Business, Marketing, Branding

A common question regarding marketing and branding is “What’s the difference?” Initial consultations have often revealed the willingness of business owners to invest in both, but many also assume marketing and branding are the same. This simply is not true.

Not only are marketing and branding different, but knowing the difference between the two can make or break any marketing strategy a firm or individual has developed.

What is Your Vision?

What is Your Vision?

Sheneka Anthony


Mission statements are arguably the most familiar aspect of a business plan. Entrepreneurs, artists, and even individuals seeking advancement in their careers all understand that you have to know what you are currently accomplishing and what you stand for. This understanding lends itself to the development of a mission statement. However, few are familiar with a vision statement and its importance