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All in Branding
We live in a world that offers a plethora of opportunities to communicate However, very rarely do we place much focus beyond what we are saying. We do not often consider how we are saying things or even what we are not saying. Effective communication is all about the message we deliver and every way we in which we do (or don't) deliver it. Here are key areas of consideration when attempting to communicate effectively.
A common question regarding marketing and branding is “What’s the difference?” Initial consultations have often revealed the willingness of business owners to invest in both, but many also assume marketing and branding are the same. This simply is not true.
Not only are marketing and branding different, but knowing the difference between the two can make or break any marketing strategy a firm or individual has developed.
