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All in Business
By now we’ve all seen the memes, tweets, and other social media posts suggesting how everyone should be spending their time during quarantine. Everything from starting a business, expanding a new one, losing weight, investing in stock, etc, etc, etc. However, what SHOULD entrepreneurs actually be doing during these trying times? Let’s discuss…
Price haggling, contract violations, late payments, tantrums and even becoming too "comfortable," every entrepreneur has to face instances in which a particular client(s) are making things a bit difficult. The moments are legitimately frustrating, but it is important to learn how not to react under unwarranted pressure. It is possible to remain gracious while setting boundaries and limitations.
If you are a small business owner struggling to garner the support from the community to which you or your business belongs, ask yourself how you support that community and is your target market aware of your support. If you want the support of the community you belong to, you must make supporting that very community a part of your business’s structure. Here’s how…
A major goal for every business is to attract as much clientele as possible. The desire to create a product or service with mass appeal is tempting to most entrepreneurs; however, this approach can lead to major setbacks. A better approach is to figure out your business’s specific niche and appropriate target markets. “If you build it, they will come” is only slightly true. You need to know what you’re building and who you’re building it for in order to draw in the crowds.
Effectiveness is a key component in business success. The issue for entrepreneurs is is how to get there. For entrepreneurs, concerns such as costs and manpower are greater than a major corporation with the revenue to invest in effectiveness on a large scale. So how do entrepreneurs become more effective in their processes without breaking the bank?
A common question regarding marketing and branding is “What’s the difference?” Initial consultations have often revealed the willingness of business owners to invest in both, but many also assume marketing and branding are the same. This simply is not true.
Not only are marketing and branding different, but knowing the difference between the two can make or break any marketing strategy a firm or individual has developed.
So you think you want to start a business. Are you sure? The entrepreneurial world is extremely attractive, but it’s not always easy. Here are 5 questions you should ask yourself before getting started.
