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All tagged Business Plan
A common question regarding marketing and branding is “What’s the difference?” Initial consultations have often revealed the willingness of business owners to invest in both, but many also assume marketing and branding are the same. This simply is not true.
Not only are marketing and branding different, but knowing the difference between the two can make or break any marketing strategy a firm or individual has developed.
Mission statements are arguably the most familiar aspect of a business plan. Entrepreneurs, artists, and even individuals seeking advancement in their careers all understand that you have to know what you are currently accomplishing and what you stand for. This understanding lends itself to the development of a mission statement. However, few are familiar with a vision statement and its importance
