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All tagged Brand Development
Being effective requires taking action. We can think things through and resolve to address issues or improve upon something, but nothing will ever get done if we only think about it. We must act. Unfortunately, most of our daily actions are taken out of habit. If we want to be more effective, we must first examine our current habits and work accordingly to create ones that work better.
A common question regarding marketing and branding is “What’s the difference?” Initial consultations have often revealed the willingness of business owners to invest in both, but many also assume marketing and branding are the same. This simply is not true.
Not only are marketing and branding different, but knowing the difference between the two can make or break any marketing strategy a firm or individual has developed.
