A major goal for every business is to attract as much clientele as possible. The desire to create a product or service with mass appeal is tempting to most entrepreneurs; however, this approach can lead to major setbacks. A better approach is to figure out your business’s specific niche and appropriate target markets. “If you build it, they will come” is only slightly true. You need to know what you’re building and who you’re building it for in order to draw in the crowds.